LOW ADVERTISING FROM PHARMACEUTICAL COMPANIES ON ALBANIAN TV* July 2010 - source IDRAMEDIA Data from IDRAMEDIA for the 2nd quarter of 2010 (April-June) indicates that pharmaceutical brands continue to rank low in the Albanian TV advertising landscape. Overall, advertising expenditures from this sector make up only a small fraction of the total ad expenditure (0.4%) while only 5 brands are present during this quarter. Eudorlin of Goldpharma leads the sector with the highest ad expenditure...   Read more

EAGLE MOBILE RETAINS TOP ADVERTISER POSITION IN APRIL 2010 7 May 2010 - source IDRAMEDIA Total advertising time for 8 main Albanian TV channels (*) during April 2010 rose by 7% compared to the previous month. In terms of spending, advertisers spent in total 8% more than during March 2010 in the same TV channels. Eagle Mobile still ranked as top advertiser both in terms of advertising air time and expenditure.   Read more

EAGLE MOBILE RANKS AS TOP ADVERTISER FOR NOVEMBER 200915 December 2009 - source: IDRAMEDIAEagle Mobile advertised more than any other company in Albania during November 2009. It occupied a total of 33.9 hours of TV advertising and was closely followed by Vodafone with 33 hours of ad time. Expressed as percentage share time Eagle Mobile had 10.1% of all advertising time in 6 major TV channels. Vodafone ad time was 9.8%.   Read more