Our Story

IDRAMEDIA came about as a natural extension of our market research expertise and capabilities. IDRA Research & Consulting is the preferred partner for many local and international companies seeking to conduct market research in Albania. The combination of our research skills and our experience in measuring public opinion was the breeding ground for conceiving IDRAMEDIA.

We realized there is a gap in the Albanian market regarding media research and intelligence. During internal discussions and brainstorming we decided to be the third party that objectively and accurately serves the missing intelligence to advertisers.